You wouldn’t know it by looking at him, but my husband is a constant snacker. It’s not uncommon to find him looking in the pantry for a snack less than 10 minutes after we finish a meal. I swear he has hollow legs.

Last weekend we spent Saturday at home and I told him there were no snacks around and we needed to make a trip to the grocery store at some point. Despite what I had told him, moments later he still looked in the fridge hoping to find something to eat only to come up empty handed. Over the course of the day, I think it’s safe to say I saw him open the fridge trying to find a snack no less than ten times. Each time getting the same unsatisfying result.

Have you ever heard the quote: “Insanity is doing the same thing over and over again and expecting a different result”?

I tell this story, not to poke fun at my husband’s snack habit or infer he is insane, but because I see creative business owners do this same type of thing all the time when it comes to trying to make more money. They keep trying the same thing over and over again and get frustrated when their efforts are not getting them what they want.

Admittedly, there is a fine line between being persistent (which can pay off) and being insane (which is futile) and I believe I’ve been both during my entrepreneurial journey. But, when it comes to creating real change and breakthrough for your business, you ultimately have to be willing to recognize when what you are doing isn’t working and be open to trying something new.

Spring is a great time for new beginnings and starting over. For this week’s Monday Motivation Challenge I want to encourage you to consider if there are things you keep trying that just aren’t getting you any results. Could this be the week you are ready to try something new?!

ASK:

Is there something you’ve been trying over and over again in an attempt to get something you want for your creative business (such as sales, press, customers), but you are getting frustrated that you are not seeing the outcomes you wanted?

ACT:

Write a list of what you have tried.
Brainstorm a list of all the possible alternative approaches you could take - but haven’t yet.
Commit to trying one of the alternative approaches.

Tying something new can be hard, but I’m confident it will be worth your effort! New information can only help you grow. That said, I know from my own experience that sometimes we do the same thing over and over because we really don’t know what else to do. If you are finding that you are stuck and unsure what you should try next, I’d love to work with you to help you find a breakthrough. Schedule a free 30 min intro coaching phone-session.

We’re in this together,

Ashley